Yellow Pages (Malta) Ltd.’s position as an industry leader is inherently tied to the strength of its team and their expertise. 

As we embark on expanding our team, we acknowledge the critical role a Data Analyst plays within this framework. The role of the Data Analyst will be integral in providing actionable insights to stakeholders. This position is essential for leveraging analytics and user behaviour data to drive informed decisions and optimize platform performance.

Job Description: Data Analyst

Company: Yellow Pages Malta Ltd.

Location: Malta

Employment Type: Full-Time

Role Overview:

We are seeking a detail-oriented and data-driven Data Analyst to join our team. This role involves analyzing analytics from Yellow.com.mt, user behaviour data from tools like Hotjar, and performance insights from SEMrush, Google Search Console, and other platforms. The Data Analyst will be responsible for compiling, interpreting, and presenting actionable insights to stakeholders, enabling data-informed decisions across the company.

Key Responsibilities:

Data Collection and Analysis

• Analyse website analytics from Yellow.com.mt to track performance metrics and user engagement.

• Leverage data from tools such as Hotjar, SEMRush, Google Analytics, and Google Search Console to understand user behaviour, traffic patterns, and conversion trends.

• Identify key insights to improve user experience, optimize content, and increase overall platform performance.

Visualization and Reporting

• Prepare clear and visually compelling reports, dashboards, and presentations for stakeholders.

• Translate complex data sets into actionable insights for both technical and non-technical audiences.

• Regularly communicate findings to relevant stakeholders.

Stakeholder Collaboration

• Work closely with other teams to align data insights with business goals.

• Provide recommendations to improve client solutions and platform features based on data analysis.

Tool Optimization and Maintenance

• Monitor and maintain analytics tools to ensure accurate data collection.

• Recommend and implement new tools or methodologies to enhance data analysis capabilities.

Continuous Improvement

• Stay updated on the latest trends and best practices in data analytics and digital marketing.

• Proactively identify opportunities to leverage data for strategic advantage.

Requirements:

• Proven experience as a Data Analyst or in a similar analytical role, preferably within digital marketing, e-commerce, or web analytics.

• Proficiency in data analysis tools such as Google Analytics, Hotjar, SEMRush, and Google Search Console.

• Strong skills in data visualization tools (e.g., Tableau, Power BI) and presentation tools (e.g., PowerPoint).

• Advanced knowledge of Microsoft Excel; familiarity with SQL or Python is a plus.

• Excellent problem-solving skills and the ability to translate data into actionable insights.

• Strong communication and interpersonal skills to collaborate with diverse teams and stakeholders.

• High attention to detail and a proactive approach to identifying and solving problems.

What We Offer:

• Competitive salary and benefits package.

• A dynamic and supportive work environment.

• Opportunities for professional growth and development.

• The chance to shape data-driven strategies for Malta’s leading online platform.